Owners Fooled By Fake Apple Ad That Claims iOS 7 Will Make iPhones Waterproof


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A fake iOS 7 advert that promises iPhones will become waterproof after being updated to Apple’s latest software has reportedly fooled owners into destroying their beloved smartphones.

The poster, which went viral on social media sites after iOS 7 was made available to the public last week, claims the update “prevents any damage to your iPhone’s delicate circuitry” when it is exposed to water. Surprisingly, some believed it.

“In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry,” the advert read. It even had small print that promised “waterproofing covered by Apple’s warranty policy.”

After seeing the ad and updating to iOS 7, some iPhone owners couldn’t wait to test out the new feature, so they went ahead and threw their expensive devices into water. It wouldn’t have taken them too long to realize that the ad was fake after that point.

“Whoever said iOS was waterproof… **** you,” one iPhone owner wrote on Twitter.

Sky News reports that the ad was first posted to 4Chan as a prank, but quickly made its way around social networks for millions to see. Most would have instantly dismissed it as a fake, of course, but it seems a small few didn’t think to double-check the claims before testing the supposed waterproofing feature.

Despite what the ad claims, Apple’s standard warranties do not cover water damage, so unless you purchase AppleCare+ with your iPhone, you’ll need to pay for the repair or replacement yourself.

If nothing else, this ad should remind us that anything that appears too good to be true usually is.

Source: Sky News

  • iFan41

    Americans are so dumb

  • Gregory Wright

    Americans are so dumb

    I read the article and could not discern if those who were fooled were Americans, French or whatever.

  • Mystakill

    Anybody stupid enough to believe that doesn’t deserve to have a phone…

  • theologian3927

    This is actually hilarious…. I really just wanted to be there as someone tried this out

  • iMaurus

    Nice idea the “Smart-Switch” though.

  • artbytar

    wow..are people REALLY this stupid? Just when you thought the world could’t get any dumber…

  • iSteve

    Those idiots who got fooled must be sure Shamesuck spies who wanted to copy this feature as well…

  • Atienne

    If I knew someone who was about to try this…. I’d watch them do it.

  • joewaylo

    Elderly people and Noob Techies will sure fall for this lie. It’s easy to prank those people.

  • Bulldogger123

    They should have said iOS 7 would make their device invisible to thieves!

  • jasenjones

    OMG, how dumb are some people. can we just send them all into outer space NOW plaese