Have you ever thought about how a company like Apple manages to ship millions upon millions of unreleased devices around the world before a new product launch? Bloomberg has a great piece today detailing Apple’s extensive operations for getting new iPhones off the supply chain in Asia and shipped to customers on all corners of the globe.
The process starts in China, where pallets of iPhones are moved from factories in unmarked containers accompanied by a security detail. The containers are then loaded onto trucks and shipped via pre-bought airfreight space, including on old Russian military transports. The journey ends in stores where the world’s biggest technology company makes constant adjustments based on demand, said people who have worked on Apple’s logistics and asked not to be identified because the process is secret.
Tim Cook was Apple’s head of operations under Steve Jobs, and he’s credited with helping grow and streamline the company’s manufacturing. The current VP of operations at Apple, Jeff Williams, is now responsible for the behind the scenes work that allows you to order a new iPhone online and have it arrive on your doorstep days later.
The iPhone 5c will be available for preorder starting this Friday, September 13th. The 5s and 5c will be available everywhere in stores on September 20th.
Make sure to read Bloomberg’s full story at the source link below.