This Hysterical Video Reveals Jony Ive’s Real iOS 7 Inspiration [Video]

By

Screen Shot 2013-08-08 at 6.48.32 AM

Where does Jony Ive get his inspiration? We’ve been asking that question for years, and while genius plays a part in it, like the best designers, Ive is profoundly influenced by the world around him.

The same is true with iOS 7. Ive’s new design might look radical with its bright colors and palette of pastels, but it is inspired by a color pattern that naturally occurs in the environs of Cupertino, and likely inside your own home. What is this inspiration? It might surprise you.

Sorry, we couldn’t resist the build-up. A fantastic gag by Vimeo’s Max Wohlieber. I laughed hard, did you?

Source: Vimeo

Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.