Apple Juice Logo to Sour with Apple Computers?



Just came across Apple Rush, an organic apple juice and beverage company that turned up in an RSS feed for news on Apple Computers.

This one looks a lot more like the Apple logo than some of the logos with apples that have been taken to court by Apple over trademark issues.

Apple Rush, based in Dolton Illinois, sells apple juice and sparkling beverages in bottles and cans through a network of 40 distributors in the U.S. and abroad.

Granted, since confusion is one of the cornerstones of trademark infringement, unless consumers are likely to mistake a sparkling beverage with an iPod — though an Apple energy drink, to make your computing breezier would be pretty nifty — this one may end up in the copycat hall of shame instead of the courts.