The Apple online store has expanded its presence in Europe by opening up in Russia for the first time. Apple products were previously available only through third-party resellers, but those in Moscow and Saint Petersburg can now buy iPhones, iPads, Macs, and more directly from Apple.
Apple has reportedly been unhappy with Russia’s third-party distribution networks, and it’s been making preparations to set up its own stores in the country for some time. Although the Cupertino company has no brick and mortar outlets there just yet, the opening of its online store could signal a bigger retail push in Russia later on — particularly if the online store is successful.
Russia is just one of a number of emerging markets Apple has been targeting recently as growth of the iPhone and other devices begins to slow in established territories. The Cupertino company has recently made China one of its priorities, and rumors have suggested it will launch a new low-cost iPhone for these countries later this year.