Time Warner Cable Wants Apple To Put TWC TV App On Apple TV

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Time Warner Cable is in talks with Apple to sign a video streaming deal for some of its content. After the successful launch of its TWC TV app on Roku devices this past March, Time Warner Cable announced that it’s trying to get ink more deals.

Speaking at an investors conference in London on June 4, Time Warner Cable CEO Glenn Britt told investors that the company wants to strike deals with Apple, Microsoft, and Samsung:

“You should assume we’re talking to everyone who makes devices like this, whether it’s Samsung smart TVs, Apple, Microsoft.”

If Time Warner Cable is willing to pony up to Apple’s terms, then it’s not that unlikely we’ll see a TWC TV app on the Apple TV soon. Microsoft’s Xbox One is slated to launch later this year and it sounds like Britt has his eye on getting on that too.

Last year, Time Warner Cable’s COO said that the company would let Apple have complete control over the TV interface. There have even been rumors that Apple has been working with U.S. cable operators to create an Apple cable set-top box.

Britt has been one of the few executives in the cable industry to embrace the idea of allowing subscribers to view cable content on a number of devices. During the conference Britt explained he’s “sort of on the radical fringe of our industry. A lot of people think you [should] control consumers by forcing them to use your interface.”

Source: FierceCable