Apple has ordered millions of earth-friendly packaging trays from a Dutch company that makes injection-molded shipping products from potato starch, according to The Register. After weathering criticism in the past from the likes of Greenpeace for the company’s use of Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) in its products, last year, Apple CEO Steve Jobs promised a greener Apple. Turning once again to the company that made shipping trays for the first generation iPod nano and iPod video, Apple plans to ship its new iPhones in cardboard boxes with a fully recyclable tray made from 100% natural sources such as potato or Tapioca starch, according to Hans Arentsen, CEO of the Dutch company PaperFoam.
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