iOS Growth Is Gaining While Android Starts To Slow Down



For a brief period of time, iOS dominated Android in terms of marketshare in the U.S. But now that Android is available on many more cheap smartphones, Apple has watched as Android’s share has explode.

Over the last two years, Android has captured 70% of the smartphone growth while iOS has captured 30% of the growth. However, when you look at just the last twelve months of growth, Android’s growth has slowed while Apple’s has accelerated, opening the door for iOS to overtake Android in terms of marketshare in the future.

As of August this year, the U.S. population is split 50% between people who use a smartphone and those use a non-smartphone. The rate of adoption towards smartphones has remained consistent over the last two years and Android has added 50 million new users while iOS has gained 26 million.

According to Horace Dediu, iOS is closing the gap on Android in terms of growth though, as iOS has gained 17 million new users in the last year to Android’s 25.5 million. “Android gained 58% of the growth and Apple captured 42%–a change in “spread” from 40 points to 16 in favor of Android.” Android is still ahead of iOS, but it’s lost some of its momentum.

Dediu’s projections show Android share growth slowing over the past six months while iOS is still gaining, and agues that late smartphone-adopters may be choosier than early adopters which could help iOS’s growth in the long run.

Understanding the growth of the U.S. market is important for companies like Apple, Google, and their competitors because it may be a harbinger of what happens world-wide. What will be most interesting over the next few years is to see how much “platform churn” will attribute to growth once the U.S. market become saturated with smartphone users.

Source: Asymco




  • TheMacGuy

    I think that its because older people who may not be as technologically advanced as kids/young adults, but want a phone that takes pictures and does phone calls are seeing that these “feature phones” are going away and are wanting to jump on the smartphone bandwagon. For someone who isn’t going to customize the phone and want something simple are going to go with iPhone. Not only that, but you can get an iPhone 4 8GB for free with a new contract on the 3 big carriers, Verizon, AT&T, and Sprint, where as a few months ago it was $99, and the 3GS for free was only on AT&T. I think this is one reason why iOS is starting to gain more traction.

  • ShillBuster

    Is this a joke? apple is getting trounced in the stats.

  • ShillBuster

    SEOUL: Its products may not, as one British judge put it, be as “cool” as bitter rival Apple’s, but Samsung Electronics is speeding away from the iconic iPhone maker in the race for the global smartphone market.
    The South Korean giant first took Apple’s smartphone top spot in the third quarter of 2011, racking up a 20 percent slice of worldwide sales, compared to Apple’s 14.5 percent, according to telecom research firm IDC.

    Jump ahead a year to the just-finished third quarter of 2012 and Samsung’s share has surged to 31.3 percent, with Apple on 15 percent.

  • theotherphil

    It doesn’t matter how many handsets you sell if you’re giving them away for next to nothing. I don’t think Apple has anything to worry about just yet ;)

  • theotherphil

    It doesn’t matter how many handsets you sell if you’re giving them away for next to nothing. I don’t think Apple has anything to worry about just yet ;)