Most people will download almost any iOS game, no matter how silly it looks, as long as it’s free. They just won’t stick around for more than one day. A new study on user engagement in free-to-play social games discovered that 85% of new players in the U.S. never go back to the game after the first day.
The study started in March as Playnomics tracked individuals who downloaded free-to-play games. They found that after the first day of downloading the free game the majority of individuals had quit. By September about 95% of the individuals had become inactive.
The study also found that the Friday and Saturday are the two biggest days of the week for people to actually spend money on games, even though those are also the days where people put in the shortest amount of time playing games on average.