Smartphone Coasters: I Hate Them Already

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Today, I bring you news of the Smartphone Coaster, an innovation that is clearly set to take the world by storm. Well, the world of promotional marketing, at least.

What is it? The Smartphone Coaster is a steel kickstand which can be branded with your company’s logo, thus spreading your corporate message to the world whilst simultaneously depleting our precious Earth’s limited supply of minerals. Congratulations: you hate the future.

To be fair, these bent-steel stands aren’t just about destroying our children’s destinies. They’re also about having somewhere to prop your iPhone or huge Galaxy Note while you work at your computer, or while you pour some duty-free whisky into the plastic cup from the hotel bathroom (also free!).

The coaster is as simple as can be, propping up the target device in either orientation, and keeping it from sliding out with an anti-slip lip. It’s very similar to the acrylic business-card display stand I use as an iPad movie stand.

These “coasters” cost just $5 each, although if you’re patient you’ll never have to buy one. Just wait until the next trade show you visit to get one free, or stay at an international hotel chain and steal one.

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