Earlier this year Apple acquired Chomp – a startup app-search service – presumably to help it improve app-search in iOS. The move seemed brilliant at the time because finding apps in the iOS App Store was more painful and tedious than hiking through the jungles of the Amazon.
App Store searching has improved a bit with iOS 6, but it’s still not great. We probably wont experience the full fruits of the Chomp acquisition for many more months, but if you look at the picture above, Apple’s already implemented Chomp’s search UI into the App Store. Do you think Apple plans to do more with Chomp and their app-search technology? Let us hear your thoughts in the comments.