Remember Samsung’s dishonest, offensive “It Doesn’t Take A Genius” ad that, as my colleague Alex heath wonderfully put it, tried to proclaim the Samsung Galaxy SIII to be a better handset than the iPhone 5 by making its “contrived spec list” longer?
Well, two can play at that game. If you’re going to selectively leave features off of one phone to make yours look like you can do more at it, well, we’re only a quick Photoshop away from turning the tables.
As a final note, I love what this ad says about Samsung. They still just don’t get it: they’re still playing the spec game when Apple has built its billions upon the true fact that no one gives a shit about specs anymore. The proof is in the experience.