Like Apple, Amazon Disses Google Maps In Upcoming Kindle Fire Revision


Like Apple, Amazon decides against Google Maps for upcoming Kindle Fire revision.
Amazon follows Apple's lead and decides against Google Maps for upcoming Kindle Fire revision.

Apple’s decision to ditch Google Maps in favor of its own mapping technology in iOS 6 wasn’t much a surprise. However, Amazon’s decision to reject Google Maps in its second generation Kindle Fire tablet is a bit of surprise – particularly since the Kindle Fire is an Android device.

Unlike Apple, Amazon isn’t developing its own mapping systems. Instead, the new Kindle Fire will rely on mapping functionality from Nokia. Unlike the original Kindle Fire, which had no innate location services or maps app, the new version will sport  location-based services, though whether they will be based integrated GPS or solely on Wi-Fi triangulation (like the Wi-Fi only iPad models and the iPod touch) is still an unanswered question.

The news  comes from Reuters, which also reiterates that Amazon has complete sold out of first generation Kindle Fires ahead of next week’s event where the company is expected to launch the new model. Although Kindle Fire sales fell of quickly following the device’s extreme success during last year’s holiday buying season, Amazon still controls a notable portion of the tablet space.

Although the Kindle Fire is based on Android, Amazon went to great lengths to create its own user experience and to tie its tablet into its own electronic content stores for music, videos, ebooks, and apps. Nokia remains the of the world’s largest mapping and navigation companies despite challenges that caused the company to abandon its own smartphone platforms in favor of Microsoft’s Windows Phone platform. The partnership with Amazon could benefit both companies.

In addition to an upgraded Kindle Fire with the same 7-inch form factor, reports have circulated that the Amazon will also announce a larger model intended to compete directly with the iPad. Of course, Apple is also expected to announce an iPad mini designed to compete with the 7-inch Kindle Fire and Google Nexus tablet.

Source: Reuters

Image: Gadget Mac

  • ddevito

    Ha hA…their loss.


  • Steffen Jobbs

    I have to say that Jeff Bezos has a lot of balls going up against Apple in the tablet business. Luckily for them, Wall Street backs everything that Bezos does. It doesn’t even seem as though Amazon is getting very much out of it as far as revenue is concerned, but the media sure thinks it’s very impressive to go up against Apple. Why does Wall Street find all the risks that Amazon takes as a favorable thing and yet any risks that Apple takes is frowned upon as too risky. Amazon thrives on uncertainty and Apple falls on uncertainty. I honestly can’t figure out why there’s this disparity of viewpoint. Amazon’s share price continues to rise based on some supposed high sales of a new Kindle Fire. No one even knows the exact number of Fires that were sold and the same will probably go for the new model as well. It would seem foolish to invest based on those unknowns but investors don’t seem to care when it comes to throwing money into Amazon stock.

  • ddevito

    Google, can you feel the love? How the world has grown to loath you. In the end, every evil company is seen for who they really are.

    Stop sweating Google. We all know you secretly hide an Android under your pillow at night…to watch porn.