Apple’s HDTV Will Be U.S. Only At Launch, Might Not Ship Until 2014 [Analyst]



Whenever the Apple HDTV comes out, it’s going to need an array of slick media content partnerships to get off the ground. That’s one reason why Tim Cook might have been hobnobbing with Hollywood executives at a recent media conference, but these deals are tricky to strike, and take time.

According to analysts, that’s why the Apple HDTV might not launch until 2014… and when it does, it will be a U.S.-only launch. talked to Informa’s broadband content and online video analyst Giles Cottle, who said that it would be a “massive burden” to arrange the content deals necessary to launch a television set… one that could only be handled by a gradual rollout, starting in America, then eventually trickling to the rest of the world.

Why the U.S. first? Simply put, Apple already has its strongest content deals in this country. Consider the fact that the UK and Canada only just got iTunes Movies in the Cloud, about five months after the functionality launched in the States. It takes time for these deals to come to fruition.

As for the 2014 release date, that seems far-off to us, but it comes from J.P. Morgan analyst Mark Moskowitz, who again argues that the negotiations with Hollywood to launch an Apple-branded HDTV that revolutionizes the television-watching experience is likely to be protracted and grueling.


  • technochick

    In other words
    Analysts ate figuring out that all their talk about Apple making a TV are very likely false so they are covering their butts claiming there are issues and delays and thus pushing the deadline way in the future

  • jonatj

    Here’s why 2014 makes the most sense. If they jump in now they will be selling a nice 1080p HDTV with smart features competing with low margins. By 2014, they could instead release the first mainstream UHDTV (4k) along with a bundled iTunes subscription. It makes sense that they would want to leverage the new technology to justify higher pricing. Retina display TV anyone?

  • technochick

    By 2014, they could instead release the first mainstream UHDTV (4k)

    FYI, 4k and 8k are cinematographer terms that measure on the horizontal not the vertical like 720p and 1080p are defined. Important detail to keep straight so know what you are getting into.

    As for 4k (using said definitions) they could probably do that now. Depending on the definition you use, 4k comes out to 4096 × 3112 max, compared to 1080 which comes out to 1920 by 1080. There are already 4k displays out there and have been for a while so there are companies that would be able to make the displays.