Apple Wants It Both Ways With Domain Name


Apple's new iPad is finally coming to China.
Apple's new iPad is finally coming to China.

You know we all wanted to call it the iPad 3. It would make a lot of sense, given that they named the previous model the iPad 2.

But no, Apple decided to call the latest iteration of their magical tablet device “The New iPad.” Ok, fine, Apple, have it your way.

But then they filed a case with the World Intellectual Property Organization (WIPO) saying that they should own the domain name


The domain name was registered in January of 2010. It’s currently owned by Global Access, a company that’s had to give up previously owned domain names due to complaints by AllState, AOL, and MasterCard.

This looks to be a company that does this on purpose, in a process called cybersquatting. is reported to be parked but is currently unavailable to access at the time of writing. Interestingly, there are a ton of iPad domain names registered, but not to Apple. For example, whoever owns has it pointed to an iPad Jokes site. itself isn’t owned by Apple either, but it looks like a legitimate site.

Regardless of who owns these domains, should Apple be able to push them out of their domain addresses? I’d have to say no, especially if they stop using the number designation for their next iPad model as well. This may be a gray area for IP law and trademark protection, but I can’t see anyone being confused by, can you?

Via: Forbes

Source: Domain Name Wire

  • technochick

    It doesn’t matter what Apple is calling it. iPad is a trademarked term. Unless they are using it in reference to something outside of tech, they are playing fire with a trademark and WIPO is likely to burn them on it. Especially since it doesn’t appear to be the first time

  • trich63

    I agree with @technochick 100%. iPad plus anything is automatically a use of a protected name. I think they should be able to block as well.

  • markbyrn

    Oh Cult of Mac, is it a slow news day? Apple itself refers to the device on it’s website as 3rd generation. For example, if you order a black 16 GB wifi only model, it will show, “iPad with Wi-Fi 16GB – Black (3rd generation)” So while they don’t have the generation number in the name, they certainly don’t hide that it’s the 3rd generation model, and so your argument about the domain falls completely flat. Rather sad of you to defend a domain squatter.

  • damianragar

    Ahem… The iPad trademark is theirs!

  • fozziebox

    new iPad is not the iPad3, the iPad 3 will have the new slime design with Sharp screen and be out next year.