Maybe James Bond will finally get an iPhone, now that it has driven his iconic Aston Martin out of the top spot of cool brands for the UK market.
The iPhone was neck and neck with the high-end car maker, coming in second last year. After being in the top spot for four years in a row, the Aston is surrounded by Apple electronics.
The top four spots in the annual Cool Brands list are iPhone, then Aston Martin, Apple and the iPod. (Nintendo rounds out the top five. Other car makers like Ferrari and Mini placed 15 and 17 respectively.)
It’s an interesting victory of relatively affordable personal electronics over luxury — in the top 20, Apple also triumphed over Dom Perignon, Rolex and Vivienne Westwood.
Aston Martin, however, hasn’t quite lost its cachet, if the rumors are true that iPod designer Jonathan Ives drives this sleek little number (check out the Bond-related plates) we spotted parked outside Apple’s Rock n’ Roll event.