I really love these poignant ads for the Brazilian iPad magazine app, Veja, all of which feature a single finger “dipped” in a different news story after loading up the app. A story about an oil spill features a digit dripping with crude, while a story about genocide coats the finger in blood. The effect is more subtle for the third ad, which shows a pruned finger being held up after a story on a flood.
Not only are these ads gorgeous to look at, but the dripping finger metaphor is a poignant one, not only for the way the iPad has changed the way many of us experience news, but for the immersive power of iOS as a whole.
Beautifully done. Here are the other two ads.