Instagram Camera Concept Wants To Become Real With Your Help


Instagram IRL

The Socialmatic Instagram camera concept caused quite the buzz after we posted it last week. After making the rounds on all kinds of blogs and design sites, the concept’s creator, Antonio De Rosa of ADR Studios, decided there was enough interest to try and turn the dream into reality.

De Rosa has launched a campaign on Indiegogo to raise funds for turning the Socialmatic into a real-life camera. The concept is based entirely around Instagram and the idea of physicalizing the way we share on social networks. Will the camera actually see the light of day? That’s up to you.

The Socialmatic comes with 16GB of storage, a 4:3 touchscreen, WiFi, and Bluetooth. There are two lens; one for taking pictures and the other for scanning QR codes. The QR code aspect comes into play after the camera prints out a Polaroid-like photo. Your Instagram account is shown in QR form on the real-life photo’s border, and other Socialmatics can scan the code to follow that user on Instagram. It’s pretty quirky, but De Rosa thinks it could catch on.

In my original Socialmatic post, I remember asking “How long before we see a Kickstarter project that attempts to do something like this?” It turns out that we didn’t have to wait long at all.

De Rosa has launched a campaign on Indiegogo to raise $50,000 for the Socialmatic. If he reaches his goal the concept will be turned into a physical camera for avid Instagramers. De Rosa wants to keep the product cost under $300. The campaign runs until Sunday, June 1st. You can contribute on Indiegogo to help get the ball rolling. If it gets funded, De Rosa is promising a “massive discount” for whoever donates. If the campaign doesn’t reach its goal, everyone who donated will be fully refunded.

Would you actually buy a real-life Instagram camera?

  • mr_bee

    This is an incredibly stupid idea.  It’s on the same level as a Hello Kitty camera and would have all the same advantages (i.e. none, except pandering to weirdos hung up on brand names)  

  • Ian Campbell

    I can see the Hipsters lining up for this already, and to think Polaroid has all but disappeared.

  • Michael Edward Vargas

    facebook should just do this and sell them for like 100 bucks

  • Christian McIntire

    This is incredibly ignorant and backward-thinking.  When the nature of amateur photography has evolved to the point where the majority of people who take snapshots are doing so with their phones, a standalone camera of this nature is doomed to failure.

  • Ronald Stepp

    Oh Gods, something else to carry around?

    Will it have an accelerometer that makes you shake the camera after you take a picture for it to “develop?”

  • likethepear

    God. Just buy a real camera and download Aperture or Photoshop, for chrissake! I hate Instagram and I hate that ugly camera. 

  • Jairo

    I’d buy it

  • worm

    the funny thing is that it would most likely use android

  • baby_Twitty

    Why would a 2nd camera lens be needed just to scan QR codes? Wouldn’t the main camera lens do the job since it’s all digital???

    Take for example the iPhone camera, it can take photos as well as scan QR codes (if u’ve downloaded the app).

    I suggest implementing the 2nd lens for a better purpose, maybe for capturing 3D or enhanced depth.

  • maranda_shantell

    and the point of this is……..?  why buy something else to carry around. i love instagram and i love the fact that it’s on my 4s along with everything else.  i can pull out my phone open up the app and snap away. if i want prints there are affordable websites that will allow you to get prints of your instagram photos. gotta hand it to the creators of this though. they will make a ton of money off the “gotta have it just to have it” people.