New Apple TV Arrives In Brazil With $211 Price Tag


The new Apple TV costs more than twice as much in Brazil.
The new Apple TV costs more than twice as much in Brazil.

The new Apple TV has made its debut in Brazil today, but it picked up a pretty hefty price tag on the way. Although the set-top box sells for just $99 in the U.S., in Brazil it costs 399 Reals — roughly $211.

This is the same device that launched in the U.S. back in March, with an A5 processor, increased memory, and the ability to play movies in full 1080p. However, Brazil’s excessive import tax means customers will pay more than double those in the U.S. pay.

The Next Web notes that Brazilian customers have the option to purchase the device over 12 instalments, without incurring additional fees. That’ll help take some of the sting out of its price tag.

Despite their prices, Apple products are becoming hugely popular in Brazil. So much so that a street in the Brazilian city of Jundiai was recently named Steve Jobs Avenue. The country is also the home to a new Foxconn factory which is focused on iPad production, which could mean that the price of the new tablet won’t be quite as inflated as other Apple products when it makes its Brazilian debut in the coming weeks.

Brazilians can now purchase the new Apple TV from the Apple online store, or from select retailers.