The iPad Mini Will Launch In Q3, Cost As Little As $250 [Report]


What the iPad mini may look like up against its siblings.
What the iPad mini may look like up against its siblings. Image courtesy of Ciccarese Design.

Apple is reportedly gearing up to launch its much-anticipated “iPad mini” during the third quarter of 2012 in an effort to “counter attack” the upcoming Windows 8 tablets. The 7.85-inch device is expected to cost between $249 and $299, which will also allow it to compete with cheaper Android devices from the likes of Amazon.

The report comes from Chinese net portal NetEase and was translated by Kotaku:

NetEase claimed that the device will be released around the third quarter of this year to “counter attack” the upcoming Windows tablets. The report further claims that the devices will cost anywhere from US$249 to $299 and that there will be an initial 6 million units ready for launch.

Apple is already rumored to be testing a 7.85-inch device in its labs, and many analysts believe that the device is just what the Cupertino company needs to fight off competition from the likes of the Amazon Kindle Fire. Not only would the device do that, but it would also steal interest from the first crop of Windows 8 tablets if it launches at the right time.

Despite its smaller display, the “iPad mini” is expected to feature the same 1024 x 768 resolution of the original iPad, meaning existing iOS apps would not need to be modified.

  • Matt Quick

    YES! Totally buying one!

  • Matthew Gonzales Landry

    Damn, now I’ll have an iPad for around the house and an iPad for out and about! That’s funny because I used to say my current iPad is for around the house and my MacBook Pro was for out and abut…. Well at least it cant get any smaller because I already have an iPhone ^-^

  • UriKelman

    Apple isn’t concerned about what other companies are doing. After record iPad sales, I don’t think Windows 8 tablets concern them in the least. Why is your headline so matter-of-fact? I didn’t hear Apple announce anything. Just because your source is Chinese, doesn’t mean it’s reliable. Typical Cult of Mac link-bait BS story.

  • NamwenYerffej

    Does anyone think that it will actually be called a larger iPod Touch & not a smaller iPad?

  • Lane Jasper

    I also, haven’t heard a word or rumor aboutthis, but I hope it’s true. Thesize is perfect for me personally. +1

  • technochick

    some no name website looking for hits tosses out a repeat of a rumor that’s been around for a good year just so they can use the words Apple and iPad and everyone is jumping like Tim Cook just announced it during a keynote.