The staggering difference in quality of the new iPad’s display isn’t hype, it’s real. It’s a jaw-dropping difference, one that finally turns the iPad into the promise of its potential: a living, breathing page through which the wide world can be explored. The new iPad is the best consumer display on the market at almost any price, period…
Which makes it completely befuddling that in a blind test, a surprising amount of Apple Store customers couldn’t tell the difference between the iPad 2 and the new iPad.
In a decidedly unscientific test, the guys over at The Next Web found that many of the people they quizzed coming into and out of their local Apple Store couldn’t tell a new iPad apart from its predecessor.
In fact, many of the people asked to identify the crisper, more densely pixel packed display chose that of the iPad 2.
It’d be interesting to hear what the reasons were why people chose the iPad 2 over the new iPad. It’s hard to escape the fact that many of the people who choose the iPad 2 over the new iPad have glasses, implying that they may not have eyesight good enough to distinguish retina quality in a display (which as Apple defines it means the ability to distinguish one pixel from another with 20/20 vision).
I wonder if other things enter into it too. For example, the new iPad is calibrated to be slightly warmer than the iPad 2: could people who prefer cooler colors have chosen the iPad 2, even though the new iPad was visibly clearer?
Someone call Stanford. This phenomenon needs to be studied!