Apple: We’ve Already Sold 3 Million New iPads!


The fans cheer Apple employees for a change.
The fans cheer Apple employees for a change.

Earlier today, Tim Cook played coy with how many new iPads they had sold opening weekend, but a mere eight hours later, the numbers are in, and it’s a record setting weekend indeed: Apple sold 3 million iPads in the first weekend of sales alone. That’s three times as many as last year… and with plenty to go around for everyone. Press release after the jump.

CUPERTINO, California―March 19, 2012―Apple® today announced it has sold three million of its incredible new iPad®, since its launch on Friday, March 16. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.**

“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”

The new iPad is already available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands and will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23 through the Apple Online Store (, Apple’s retail stores and select Apple Authorized Resellers, including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

The new iPad Wi-Fi models are available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. iPad Wi-Fi + 4G for either AT&T or Verizon is available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad is sold in the US through the Apple Online Store (, Apple’s retail stores and select Apple Authorized Resellers. Additionally, the incredible iPad 2 is now offered at a more affordable price of $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers, and Telus networks in Canada. Data plans sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

  • __a_b

    This is MADNESS!!

  • eikonklast

    And the competition whimpers….

  • makemoneyinlife

    competition is good

  • steffenjobbs

    The Transformer Prime has a quad-core Tegra 3 processor.  Take that, iPad.

  • NeonHighways

    Have you seen the benchmarks?

  • rogifan


  • Hulk22

    It Doesn’t matter if it’s quad-core Tegra 3 or Tegra 9 it’s not going to sell like how the iPad can…

  • csman

    Uh… and how does that make you better than the guy with the other tablet? Does it make you smarter? Does it make you richer? I’d be happy if I were the guy selling the ipads, the thing only needed a couple of changes and BAM! 3 million units sold.

  • Shameer Mulji

    It doesn’t make you better, smarter, richer, stronger or better looking.  It just makes you a person with a new iPad.

  • Alex H

    One thing that often gets overlooked is Apple’s operational excellence compared to other areas of the company’s discipline like design, engineering, software development and marketing, etc. I work in the supply chain side of things in a completely different kind of industry and go to Asia (mainly China and Korea) 4~5 times per year, so I can appreciate what’s involved in working with the suppliers there and coordinating the development, manufacturing and delivery of products to the customers all around the world.

    When I observe what Apple is doing purely from the supply chain side of things, I’m in absolute awe of their execution from front to end – especially considering how older products are phased out and new products are inserted into a rather huge pipeline. To me, Apple’s supply chain management is more interesting than their marketing or engineering operations. And I don’t think there is any doubt that Apple manages supply chain better than any other company in the world and that it is the underlying factor in why Apple has been so financially successful.

    To coordinate the production and delivery (in virtual secrecy) of millions of these sophisticated products into the hands of consumers over a weekend is pretty mind-boggling to ponder from a logistics perspective. What Apple is doing makes what I’m doing in the industry that I’m in seem like caveman-primitive in comparison. I wonder how many Apple operations employees are based in Asia overseeing the supply chain side of things. It must be in the many hundreds or perhaps well over a thousand. I can’t even imagine.

    A great example of Apple’s innovation in the supply chain side of things is how the products get delivered to the consumers’ doors straight from the factory in Shenzen, China. As Tim Cook famously said, “Inventory is fundamentally evil.” Why have expensive warehouse space and overhead in the US when Apple can ship in volume from the factories and warehouses in China with special shipping deals with the likes of FedEx and UPS to have the products delivered straight to the customers’ doors? Even an HP operations manager said that it was an “Oh, s$*t!” moment when he ordered an iPod and saw it being shipped to his door from China.

    Apple is leveraging its humungous size and scale along with breathtaking speed and proficiency to get the products made in time with the quality that it demands and then delivered in the most cost-effective ways possible to its customers. Apple needs to operate like a little start-up in this industry to stay ahead and Tim Cook and his operations team has somehow figured out how to do so despite its $100+ billion size in a super-fast moving industry. I mean, is anyone really interested in Exxon or Walmart’s operations? They’re like blue whales or elephants while Apple is like a killer whale, a cheetah and a falcon moving at their top speeds.

    Apple’s remarkable logistics and operational excellence often gets overlooked by virtually everyone out there and perhaps that’s a good thing. To most people, it’s just not that interesting and not worth delving into. But this is Apple’s secret (or under-appreciated) weapon and no one in Apple wants to share how they do it. And not enough people would care enough anyway. This weekend’s sales of 3 million iPads in 4 days is a good example of what is possible when a company has its operations act together.

    Having too much of a backlog is akin to leaving money on the table. Having too much inventory is pretty bad too. Tech products are like milk; no one wants to buy sour milk. It seems Apple is getting better and better at forecasting demand and that’s even more bad news for the competition.

  • aishu gopi

    It’s incredible.

  • bondr006

    This is one of the best replies I have read in a long time. May I please copy it and send it to some friends and family?

  • Sean Shamus McCabe

    well it does make you cooler lol