Did Apple Just Preview A New Logo?

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Tim Cook & Co. just wrapped up their event on the new iPad. At the very end of the keynote the last slide showed the Apple logo as pictured above. Is this a new logo Apple will be using? Apple rarely makes artistic adjustments to their logo during keynotes. We think it looks pretty neat and is a great modern interpretation of the retro rainbow Apple logo.

What do you think? Will Apple use this new logo more often, or was it a one time thing? Let us hear it in the comments.