Did Apple Just Preview A New Logo?




Tim Cook & Co. just wrapped up their event on the new iPad. At the very end of the keynote the last slide showed the Apple logo as pictured above. Is this a new logo Apple will be using? Apple rarely makes artistic adjustments to their logo during keynotes. We think it looks pretty neat and is a great modern interpretation of the retro rainbow Apple logo.

What do you think? Will Apple use this new logo more often, or was it a one time thing? Let us hear it in the comments.

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42 responses to “Did Apple Just Preview A New Logo?”

  1. JoViKe says:

    No, I shouldn’t think so.

  2. Jack Griffiths says:


  3. Arron Hunt says:

    No, just a branding for the event. I looks sick though! 

  4. kaltho says:

    No, but it’s a nice throwback to the 80-90’s logo. 

  5. tekunoloji says:

    OMG, I think I see Windows Vista flag in there! <sarcasm></sarcasm>

  6. Mitch Preston says:

    If someone made this into a wallpaper, I’d definitely use it.

  7. Kevlar says:

    Isn’t it just the ‘inverted’ version of the logo that was shown at the beginning of the announcement?

    It’s still a nice nod to the old rainbow logo though.

  8. Brandon Dillon says:

    Coincidence of new CEO Tim Cook being (speculated as) gay?

    I like it though, I prefer a more simple and minimalistic look, which Apple has nailed with their current logo.

  9. Niraj hirachan says:

    just a tribute to steve ;)

  10. ken147 says:

    make it a background NOW!!!!

  11. macfoxpro says:

    Wallpaper please!!

  12. macfoxpro says:


  13. Tallest_Skil says:

    That’s a guy standing up…

  14. Jefferson Sc says:


  15. Jono Thorne says:

    I’ll make a wallpaper now. Post the link in a few mins…

  16. Vanja Gavri? says:

    Microsoft Windows colors in Apple logo. Ummmmm, no?

  17. Grant Cline says:

    I believe it looks like an apple logo over a windows logo…

  18. Jono Thorne says:

    Here’s a rough, quick wallpaper for you guys….


  19. Blake Beavers says:


  20. Blake Beavers says:


  21. Jerry Yarnetsky says:

    I suspect one time. However, one of the more recent design trends is having logos that act as a window. The Apple logo would be a natural in that vein. I also see a nice parallel with their products. An iPad becomes whatever the app is running it. The logo becomes whatever is inside it. Very flexible application possibilities if done well.

  22. imajoebob says:

    Sarcasm implies you don’t actually see it.  I thought it might be the perfect logo for Bootcamp.  I’m hoping it was just a variation/inversion of the giant banner logo.

  23. Jack Spencer says:

    exactly what i was thinking.

  24. Santiago says:

    Yeap, I think that’s spot on. They did something similar at the end of the “Viva la Vida” iTunes Ad: http://www.youtube.com/watch?v

    And I think they did it on the Paul McCartney Ad as well…

  25. jsk says:

    Love it! Can we finally get away from all the drab, flat, grayish, depressing, muted color scheme of late.

  26. Adam Meyer says:

    Yes change it. Love it. Use it.

  27. Andrij Pok says:

    it looks like the windows logo in the background of the apple 

  28. chiefted says:

    Kind of like it, throw back wise.

  29. Barton Lynch says:

    I like it. I’s a futuristic throw back. I like how the banner in the front of the Yerba whatever center had the colors around the normal logo, then like went into the logo and replaced it.

  30. imbenking says:

    Well of course it was the inverted logo…but do you not think the brand managers were clever enough to think of that when designing the outside? Knowing full well that it was the rainbow colours? 

  31. Rachel Wynkoop says:

    I really like I doubt it will be the new logo, but it should be.

  32. Benavente Patricio says:

    nice (neo-retro)
    where is the wallpaper?

  33. Kim Melvard Fawver says:

    i think that this would be awesome! apple hasn’t had a refresh in the logo for a long time. and this looks very nice

  34. Kim Melvard Fawver says:

    :O it does doesn’t it??? that weird…. is that another major sign of a company joint? nah nah just kidding… that would suck…

  35. sadirbabe says:

    I (n+1)th the wallpaper.

  36. Jim Williams says:

    My favorite is the middle logo. It is clean and simple in it’s design. I am very fond of the new logo, but then, I am color blind so maybe it just hits me differently than a normal full color seeing person.

  37. Daniel Molin says:

    cut out from the event banner? http://alltommac.se/files/2012

  38. ikevvy says:

    far too much speculation about nothing

  39. ikevvy says:


  40. RobertSantellan says:

    If they did use this from now on, I think it looks great! The current Apple logo, though very simple, is starting to look a bit dated.

  41. Guy Tellefsen says:

    It looks like a clown exploded in a tie-dye factory.

  42. Kelvin Smith says:

    Apple originally had a rainbow logo, why all of a sudden is this a issue of sexual orientation? Yes, he is gay, Steve Jobs wasn’t. 

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