New 1080p Apple TV Will Maintain Same $99 Price Tag [Rumor]

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While some reports have claimed that Apple’s new iPad will get a small price increase today, the new 1080p Apple TV is expected to maintain the same $99 price tag.

A source for 9to5Mac claims that although the new Apple TV will get Bluetooth 4.0 and a faster processor capable of churning out 1080p high-definition video, it won’t cost any more than its predecessor:

We’ve gotten a few more tidbits about tomorrow’s Apple TV announcement (Oh, there will be a new iPad too!). The Apple TV J33 model, MD199LL/A – J33 BEST -USA, which we’ve covered before will come in at the same $99 price point (and similar prices globally). We know from previous reports that it will have updated hardware internally including Bluetooth 4.0 Broadcom chip as well as a higher powered processor capable of 1080P video.

We’ve had no confirmation that we will see a new Apple TV today, but with its code name appearing in the latest iOS 5.1 beta and 98% of Apple retail stores in the U.S. out of stock of the existing model, it certainly seems as though it’s on the cards. We’ll know for sure in just a few hours.