Remember the “I’m a Mac” campaign where Justin Long served as a super cool, hip looking youngster representing the Mac brand, while John Hodgman was a frumpy looking PC? A lot of PC users complained that they were being misrepresented and stereotyped based on their operating system of choice, but a new study reveals that Apple users really are more fashion-forward and style-conscious than PC users.
A study conducted by research firm Bundle analyzed data from over 700,000 computer users on how and where they spend their money. They discovered that while Mac users are more likely to drop tons of cash at luxury stores like Jimmy Choo, PC users lean towards more modest price points, like Old Navy. Even while outlet shopping, Mac users seek to score bargains at stores like Coach and Last Call by Neiman Marcus; PC users tended to be fans of the Van Heusen outlet and Columbia Sportswear.
[via Huffington Post]Thanks Roger