When Apple first released their incredible new iBooks authoring tool (called — wait for it — iBooks Author) there was a fair amount of scandal that the EULA included provisions that gave Apple exclusive publishing rights to the book. It meant authors couldn’t publish their books in iBook and the Kindle Store at the same time, for example.
We were skeptical from the start that this was what Apple meant. In fact, it seemed pretty clear to us that Apple misspoke in the EULA, and only meant to keep people from using iBooks Author formatted e-books on other platforms, not the actual content inside.
But if there’s still any doubt, Apple has gone ahead and clarified EULA, making it even clearer that they don’t claim your content to own, nor do they care if you sell your book on another store: you just can’t sell it in iBooks Author format elsewhere. Seems fair enough to me.