Apple Prepares For War Against Consoles By Hiring Former Xbox Live Chief


  • Arthur Adams

    Well, Apple tried the gaming market before, and it was a flop beyond measure. (There’s a reason you’ve never heard of it.

  • pxldev

    Finally, iGame.

  • Srose428

    I personally do not like the new Xbox dashboard at all, but I am excited to see what he can do with the iOS platform.  I really hope this means Apple is going to focus a lot more on live multi-player gaming.   

  • Stephen Minton

    If the long-awaited iTV included iOS apps, including games, and eventually including games specifically developed for the iTV….there would be no need for a console to play games on your big screen. All you would need is the screen. 

  • lowtolerance

    Apple would be foolish to sell a console that’s built into a TV. 

    If they were to sell a console similar to the existing AppleTV at a price somewhere around or under $200, people would gladly replace the units every couple of years when a new and improved model comes out(Apple would never stand for the ludicrous 10 year life cycle that Sony and Microsoft are claiming is necessary to make their efforts profitable). 

    Conversely(and maybe I’m wrong), but I just don’t see people rushing out to replace their undoubtedly expensive iTV every time a new model is released(and there is no way Apple would make them user-serviceable).