Apple has started re-issuing promo codes for +17 apps on iTunes. It’s unclear whether the lack of promo codes for these apps — which range from adult-oriented pics to eReaders which allow unfiltered content — was a glitch in the system or a ban.
One thing’s for sure, no promo codes hurt these +17-rated apps since journalists couldn’t try them out and therefore often avoided writing about them. One sex game app developer CoM spoke to said the lack of promo codes effectively hog-tied sales of saucy apps and discouraged them from making more.
The + 17 rating is supposed to act as a filter for adult content, according to the iTunes rating system. You must be over age 17 to purchase them because they “may contain frequent and intense offensive language; frequent and intense cartoon, fantasy or realistic violence; and frequent and intense mature, horror and suggestive themes; plus sexual content, nudity, alcohol, tobacco and drugs which may not be suitable for children until the age of 17.”
Via PC World