Jaw-Dropping Update for iPhone Navigation App of The Year Localscope



Though it wasn’t in our readers’ top 10, Apple named Localscope the best navigation app of 2011. Yeah, well they ain’t seen nuthin’ — its new update adds a whole new exploratory facet to the app that’s arguably cooler than the app’s original focus.

Open the app up, and a new “Discover” button leads to recent geotagged events for all the major social media platforms, and then some: Facebook, Twitter, Foursquare, YouTube, Flickr, Instagram, even Panoramio (how weird is this: I just walked up to a neighbor at the Starbucks I’m currently stationed in and showed him the Instagram photo he just posted).

And it’s the attention to detail — and, well, just beauty — of the new feature that’s so impressive. Each instance comes with a tiny thumbnail, distance to the event and a little compass pointer that displays relative bearing to the event from your current location. Well worth the $2.

  • Barry Spring

    why don’t u put a link to the app in your story? 

  • elimilchman

    The link is there, under the app title.

  • prof_peabody

    I don’t know how you people have jobs.  

    Basic writing 101 (covered in Grade 8 usually in North America) says …

    Start the article by explaining what the heck “LocalScope” is (or provide a link), then explain how it works and *why* it’s the “most popular app of the year,” and *then* explain what the update is and why it’s good.  

    You not only provide zero background here, in the end you don’t even really explain the update.  

    I mean it’s not like you ran out of space or that it took you a long time to write this.  
    Six sentences? One of which only has three words in it?  Seriously?  

    Half the commenters on Cult of Mac could write better articles.  I’m guessing you are all personal friends of Kahaney or something?  You all went to school together? 

    What other reason could there be to have you people writing, when there are thousands of better writers out there champing at the bit to write articles?  

  • freediverx

    I think they’re required to focus their writing prowess on composing hyperbolic and misleading article titles. This site has zero talent and credibility.

  • elimilchman

    I’m sorry, I don’t understand the confusion. The second paragraph clearly explains what the update is about: pointing the user to geotagged events. Yep, I neglected to mention the original use for the app, but the post’s focus was on the update. 

    As for writing skills, most of us have spent many years practicing the art of journalism, and yes, many of us know Leander from our days at Wired.com. Tell you what, if you think you can do better, I’d love to give you the chance — I’d be happy to critique anything you write. What d’you suggest?

  • elimilchman

    What’s misleading about the headline?

  • Joey Pasco

    I have to say, I agree with Peabody. I’d never heard of Localscope, and clicked the article to learn more, but I still know nothing about what makes the app so useful in the first place. I understand the focus was on the update, but one would expect some sort of background info or a summary for those who, like me, had no information going in.

  • Jonathon Wilson

    Yeah but unless you think people know what every single app does on the store a little explanation to what the app is wouldn’t hurt would it. If it was an app everyone would probably know about then fine but I have never heard of it and I suspect loads of other people haven’t either.

  • freediverx


    There’s nothing jaw-dropping about this app or its latest update, aside from the fact that your article doesn’t do much in the way of describing either.

    My point is not to criticize this specific article or your writing in particular, but the overall quality and credibility (or lack thereof) in cult of mac.

    “jaw-dropping” “huge” “indispensable” “ultimate” “most hated ever” “super-impressive” “ridiculously cheap” “gorgeous” “Mac predicted to go belly up” “better than you ever imagined” “going for iCloud’s throat” “most gorgeous ever made” 

    These are just a few of the idiotic, hyperbolic terms cutofmac has used in its headlines over the last week. And that’s not counting the annoying overuse of exclamation marks to hype otherwise not very interesting or exciting articles.

    It’s just tiring to be repeatedly lured by these sensationalistic, National Enquire-esque headlines only to find myself reading a shallow story about some not very sensational product or news item.

    I used to think it was just a poor writer or two on the staff but now it’s apparent this behavior is being driven by your editor. When I visit your site I’m reminded of this:


  • freediverx

    And now they’re censoring comments… Stay classy, Kahaney!

  • freedarco

    Wow! those people seem to be living under a rock! Localscope has been around for over a year and quite popularly so. Why should a blog have to introduce everything they write updates about? 

    Half the commenters on the Cult of Mac could write better articles? Seriously? Well they are free to signup on WordPress and start writing! whats stopping you? Why aren’t there thousands of cult of macs already? Seriously people, stop being trolls and get a life! 

    Now to get back on topic, thanks for the update Eli, Localscope V2 does look very promising, especially for journalists and bloggers! Will be rigorously testing this one out! And don’t let these fools stop you from reporting the newest and the best stuff out there! 

  • MacGoo

    I suggest you listen to Prof, rather than immediately getting defensive. Notice the likes his comment got? Those are your audience, agreeing with him. Now look at your community box. Who is your number 2 commenter (and the most liked to boot)? Yeah.

    One of the most challenging things a creative has to master is the ability to question him/herself, while still being assertive about the best creative direction to take. While you may have spent years practicing the “art of journalism”, that doesn’t strengthen your position if you spent all those years developing bad habits.

  • MacGoo

    Did you post a link? Those are automatically tagged for review here – try posting it as yoursite dot com and it should go through.

  • MacGoo

    While they often post hyperbolic/misleading titles, attempt to foist poorly designed T-shirts on us and randomly throw their new “Cult of Android” articles in our feeds, they do have a place. While I also read less biased news articles, it’s nice to have a source to go to for Mac news from Mac guys, undiluted by other computer geek subtypes.

  • elimilchman

    No one has censored a comment here.

  • elimilchman

    Fair enough, point taken.

  • elimilchman

    Thanks for the suggestion. First, this is not journalism by committee. A large number of “likes” doesn’t qualify the commenter with the ability to make journalistic decisions. Also, I was more or less fine with a comment on how the post lacked depth. I don’t have a problem questioning my decisions when needed. Y’know, we all make mistakes, perhaps this was one of them. 

    It was all the other nonsense I objected to ( and frankly, “liked” or not, the rest of the comment was nonsense).

    I appreciate and defend the ability readers have to call out journalists when needed. But part of giving people the freedom to write whatever they please is holding them accountable for their words. Which is what I did.

  • elimilchman

    And it’s Kahney.

  • MacGoo

    “But part of giving people the freedom to write whatever they please is holding them accountable for their words.”

    I couldn’t agree more – that’s what Prof did as well.

    No, this isn’t journalism by committee. But I’m somewhat familiar with Prof’s level of expertise (as you should be as well) and I don’t simply discount what he says. Sure, he was ranting a bit, and it may have put you on the defensive. But I wasn’t trying to get you to swallow everything he said – I was just trying to get you to accept that as a BLOGGER (a type of journalism, yes. But a SPECIFIC type.) you have an added responsibility/accountability to your active participants.

    By enabling comments each article has additional dynamic content that is visible to all, so if someone’s comments are backed up by the community, perhaps you should lend that more credence than you seem to want to. Constructive criticism is useful, but any criticism should be considered when it has the backing of the majority.

    If you’re not going to use it, why do you even enable “likes” and commenting?

  • PropertyEffects

    I acquired the new LocalScope and I’d say it is quite “jaw dropping” compared to the thousands of pathetic apps out there. What’s even more jaw dropping is the quantity of pathetic bitter trolls out there as well. I feel sorry for good writers like Milchman who must be viciously attacked as part of their job.

  • Mike Rathjen

    “a new “Discover” button leads to recent geotagged events for all the major social media platforms”

    I must be getting old, because I have no idea what that means.