“iPhone” Was The Top Search Term On Yahoo In 2011 [Report]



Kim Kardashian and Justin Bieber can’t touch the iPhone’s popularity, at least if Yahoo’s top search term results for 2011 are to be believed. Apple’s coveted smartphone edged past celebrities and major news topics to become the most-searched term on the Yahoo search engine.

Reuters reports:

“This is the first time since 2002 that we have had a gadget at No.1, which is an iPhone.” Vera Chan, a Web trend analyst at Yahoo!, said in a conference call announcing the results of the review now in its 10th year.

“Even though the product has been around for four years it just became such a major news story,” she added.

In case you were wondering, the Sony Playstation2 topped Yahoo’s list in 2002.

Chan credited the iPhone with helping to facilitate political movements around the world and said the device embodied the vision of Apple co-founder Steve Jobs who died in October.

It’s important to remember that Yahoo’s numbers don’t say that much considering that the engine makes up less than 20% of the search market. What will be really interesting to see is Google’s top search terms for this year.