iPhone Overtakes Nokia in Smartphone Market Share

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iPhone hosts nearly half the ads served on mobile platforms.

Apple now has overall market share leadership in the worldwide smartphone segment, having overtaken former frontrunner Nokia based on browser calls for mobile ads. A recent report at BNet Technology cites AdMob statistics that show Apple with 49 percent of mobile ad traffic in the first quarter of 2009, compared to 32 percent for Nokia.

The market shift may have less to do with customer preferences for Apple’s hardware, however, as a recent smartphone industry analysis from Gartner notes; services and applications have become the primary drivers of smartphone success.

The stats appear to vindicate Apple’s approach to application distribution via the iTunes App Store. William Volk, CEO of entertainment and business apps vendor PlayScreen, said on a professional forum posting that “other stores simply aren’t matching the ARPUs [average revenue per user] of the Apple App store.”

The iPhone OS also enjoys a comfortable lead over every other mobile operating system, including Symbian, Research in Motion (RIM), Palm and Windows, with May numbers showing iPhones had 68% of the browser requests in the survey.