The folks over at Hipstamatic sent either the best or the worst email subject line, ever.
It announced “We Heart Boobies GoodPak,” presumably touting a limited-edition lens of the photo app for October. (Spam filters everywhere are convinced it’s an advert for a new porn toy. But of course we opened it anyway.)
What do mammaries got to do with it?
The special Susie lens offered in the GoodPak will lend that suffused, sexy light of fashion photog Guy Aroch to your already molto-retro Hipstamatic snaps.
And by making the in-app purchase, you pitch in to breast cancer research, actively taking part in National Breast Cancer Awareness Month.
The lens and camera case offered in the GoodPak will set you back $0.99, all proceeds go to global breast cancer charities.
There’s a lot to heart in that.
