Apple Will Not Live-Stream Today's iPhone Media Event | Cult of Mac

Apple Will Not Live-Stream Today’s iPhone Media Event

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Greedy rumor-mongers didn’t even wait until Tim Cook started running the show at Apple to begin spreading rumors of his plans to quit. Back in 2010, investor gossip site Fly On The Wall wrongly suggested that Cook was off to join HP as its new CEO. (Gullible investors actually led to Apple stock dropping 20 points as a result.) Now that Cook is CEO it’s a bit more difficult to make those kinds of reports convincing, so the narrative has instead changed to suggest the Apple board is unhappy with Cook’s performance and plans to drop him at the earliest possible opportunity. Well, plenty of opportunities have presented themselves, but Cook’s still hanging on in there.Maybe (shock horror!) people have realized he’s actually doing a pretty great job.

Greedy rumor-mongers didn’t even wait until Tim Cook started running the show at Apple to begin spreading rumors of his plans to quit. Back in 2010, investor gossip site Fly On The Wall wrongly suggested that Cook was off to join HP as its new CEO. (Gullible investors actually led to Apple stock dropping 20 points as a result.) Now that Cook is CEO it’s a bit more difficult to make those kinds of reports convincing, so the narrative has instead changed to suggest the Apple board is unhappy with Cook’s performance and plans to drop him at the earliest possible opportunity. Well, plenty of opportunities have presented themselves, but Cook’s still hanging on in there.

Maybe (shock horror!) people have realized he’s actually doing a pretty great job.


If, like me, you were hoping to keep up with Apple’s announcements today via a live video stream straight out of Cupertino, then we have bad news for you: Tim Cook will not be gracing the airwaves for an instant live-stream.

9to5Mac has confirmed with an Apple press representative that there will be no public live-stream for today’s iPhone media event. Although the event will be live-streamed to the company’s flagship Covent Garden store, this will be strictly for Apple staff and European press.

If you want to keep up with the news, however, we’ll be live-blogging the event and covering everything as it unfolds, so be sure to stay tuned. We’re also expecting Apple to release a video of the event sometime later today via iTunes — as it traditionally has done before — but this normally doesn’t drop until at least a few hours after everything’s wrapped up.

Are you disappointed that there will be no live stream?