Why in the World is Adobe Holding an Event During Apple’s Keynote on Tuesday?

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As everyone eagerly awaits Apple’s “Let’s talk iPhone” event on Tuesday, October 4th, another big tech company that begins with an “A” has scheduled an event during the exact same time.

Adobe will be holding a keynote, titled “Creativity unleashed,” on October 4th at 10am. The event is part of the company’s annual MAX developer conference, and will focus heavily on how Adobe is “transforming the creative process across mobile devices, personal computers, and the cloud.”

The New York Times points out Adobe’s event that’s set to take place during Apple’s. It’s no secret that the two companies have been at odds for years since Apple’s proclaimed its vendetta against Flash.

It’s very unlikely that Adobe intentionally scheduled such an event during Apple’s keynote. It’s a well known fact that an Apple announcement usually eclipses all other technology news that happens on the same day. The MAX conference, including this event, was probably scheduled a long time ago. Apple announced its keynote a few days ago.

Adobe CTO Kevin Lynch will be talking about Adobe’s new solutions for web browsing and apps while Apple CEO Tim Cook will be unveiling the next iPhone. The Adobe event will be streamed online for free, while Apple has yet to announce a livestream.

We would normally ask what event you’ll be tuning into, but let’s be honest. All eyes will be on Apple.