The Anatomy of An Apple Rumor [Infographic]

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Screen shot 2011-09-29 at 9.56.03 PM (738 x 541)

Apple rumors are an interesting breed. No other company garners the same level of speculation and anticipation that Apple receives.

The rumor mill is always churning, especially leading up to a major Apple announcement, and sometimes rumors fly so fast that it can be hard to make sense of it all. In case you were wondering, this clever infographic shows how the typical Apple rumor forms over time.

Good work, PCMag. That’s about all there is to it.