No company does product release hype and tease like Apple.
First Scott Forstall, Apple’s iPhone VP ran through the numbers: 1,000,000 SDK downloads, 50,000 Apps on the App Store, 40M iPhones/iPod Touches sold, 1B+ apps downloaded.
Cue to the inspirational video of iPhone developers telling their stories. Not a dry eye in the house. Finish with quick cuts of customers naming their favorite apps…
All of setting the stage for announcement of the update to iPhone’s operating system, 3.0. It’s got 100 new features including the long-awaited cut, copy and paste functionality, which works across applications, landscape mode for Mail, Notes and Messages, and shake to undo.
Another much anticipated feature, MMS, will be supported in 76 countries by 29 cellular service providers at launch, though iPhone’s US carrier, AT&T won’t be quite ready for it until ‘the end of summer.’ It’s a really sad thing how US technology behemoths can’t seem to get in step, isn’t it?
Further adding to AT&T’s impression as an albatross around Apple’s neck, Forstall had to admit the US carrier is not among the 22 worldwide that will support tethering in iPhone 3.0, which will allow users to share a network connection with Macs and PCs, wired over USB, or wireless with Bluetooth. It’s a seamless experience, with no need to run any software once it’s turned on. And it won’t be available to customers in Apple’s largest market.