Jabra Unveils Its Newest Primo Bluetooth Headset

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What’s got a folding boom, Jabra’s most-advanced noise-canceling and wind noise-reduction technology and a massive ear cushion even that princess in the pea story would be comfortable with? You guessed it (probably because it’s in the headline) — the just-announced Jabra Supreme Bluetooth headset.

The Supreme ($99) has Noise Blackout 3.0, Jabra’s jargon for it’s most advanced noise-canceling technology and a flip-out boom that turns the Supreme on or off when flipped. The Supreme will ship in October.