UK Advertising Group: Shut Up, Samsung! The iPhone 4 Is The Thinnest Smartphone Around



Samsung’s bragged for awhile that the Samsung Galaxy II is the thinnest smartphone around, but as the Korean gadget maker so often is, they’re full of it… and now the UK’s Advertising Standards Authority is talking smack, saying that the world’s thinnest smartphone isn’t an Android device… it’s the iPhone 4.

Techcrunch reports:

The ASA ruled that since the iPhone’s thickest point is thinner than the Galaxy S II’s thickest, Apple has the right to continue claiming the title. Samsung likely isn’t too pleased — save for a single thick bit, their GSII is mostly thinner, and Apple gets to maintain their positioning (in the UK at least) as purveyors of slim, sleek design.

In other words, Samsung’s cheating: their smartphone is thinner at its thinnest, but there’s a thick chunk that makes the overall footprint thicker than the iPhone 4.

No surprises here, really. The iPhone 4 is goofily thin… and even if Samsung manages to beat it in thinness with a future device, all signs point to the iPhone 5 immediately reclaiming the weight loss crown.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.