HTC: We Don’t Want to Kill the iPhone



If you recall, we told you earlier about HTC president Martin Fichter’s comment on the iPhone’s ‘cool’ factor. According to Fichter, “iPhones are not that cool anymore.”

In a follow-up comment, Fitcher has stressed that HTC is not out to “kill” Apple’s iPhone. According to HTC, the two smartphone makers serve different customers, and HTC is apparently cool with that.

While it may be true that HTC customers are different than Apple customers, one thing is for sure: Fitcher’s comment about college kids not wanting the iPhone because ‘dads’ use the device is completely ridiculous. Visit any college campus and you’ll see iPhones everywhere.

Here’s Fitcher’s follow-up comment, courtesy of GeekWire:

“I’ve heard the term iPhone killer a lot of times, outside of my company and inside my company. Whenever I hear it in meeting rooms inside HTC, I caution people and say: ‘Hey, look, there is a market there for the iPhone.’ I don’t think we want to kill the iPhone because it is geared to a certain amount of people who like things in a certain way, and we do something different.”

If you want to do the same thing as iPhone in exactly the same way, why don’t you send your people to the Apple store and have them buy an iPhone? We want to do something different. We want to appeal to different end users who have different values. And, if you look at the segmentation and the demographics of what we are doing, we are selling phones to different people. So, I don’t like the term iPhone killer. I think we do something different.”


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