When Sprint gets the iPhone 5 next month, expect it to differentiate itself from Verizon and AT&T with a truly unlimited data plan. Better? Unlimited data might not just be a bait-and-switch tactic to get new customers, quickly phased out in favor of 2GB data plans, but a permanent incentive to sign up with Sprint.
Sprint, the third-largest U.S. wireless carrier, plans to begin selling the device in mid-October under a deal with Apple for the next model, the iPhone 5, said the people, who wouldn’t be identified because the plans aren’t public. Becoming the country’s only operator to offer the device with unlimited data service for a flat fee may help Sprint draw customers from AT&T and Verizon Wireless, which already carry the phone, they said.
Sprint already offers unlimited data plans for a number of its smartphones, and its subsidiary, Virgin Mobile USA, offers unlimited text and data plans (without a contract) for as little as $35 a month.
Granted, if Sprint finds that its network is hammered when the iPhone 5 comes out, I’m sure they’ll institute 2GB caps just like Verizon and AT&T have done… but right now, Sprint’s got a solid history of sticking by its unlimited data offerings, and there’s every reason to think they’ll continue to do so when the iPhone 5 comes out. That’s a pretty strong incentive to switch to Sprint in October, in my book.