AdWeek Thinks Different, Adds Steve Jobs to the Crazy Ones



One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world.

In honor of Steve Jobs stepping down as CEO, AdWeek has released a revision to this heroes tribute.

“The images showed everyone from John Lennon to Gandhi, but the inference was that Apple’s visionary leader was one these remarkable souls. Now, with Jobs resigning as CEO of Apple, we’ve added him to the end of “Crazy Ones”—a place he rightfully earned, even if he would never come right out and say so.”

This has always been one of my favorite Apple ads – now it just got even better.