It’s a minor triumph of Apple’s that all AT&T plans for the iPhone include unlimited data services. After all, Blackberries and Treos alike have spendy access plans that dramatically increase their cost of use.
But as Justine Ezarik (a designer based in Pittsburgh known as iJustine who is also a “lifecaster” on Justin.tv) learned recently, AT&T still has a very old-world view of billing for data services. The company broke out as a line item every data transfer her iPhone made, including 30,000 texts, most of which come up as a huge series of $0.00 transactions. The total heft to the package? 300 pages. And it shipped in a box, which can’t have been cheap, even leaving aside the environmental impact of a few hundred thousand folks getting extra-big bills printed on paper.
In response, Justine has put up a marvelous iPhone ad parody that you can view above via YouTube. The message is clear: Get eBilling, and someone talk to AT&T about the way they manage billing for data!