Apple Planning New Retail Store with Glass Roof for Third Street Promenade



Apple’s retail stores are famous for their wow-factor, with the iconic glass cube above the Fifth Avenue store in New York City, the rooftop gardens atop the Boylston Street store in Boston, Massachusetts, and the glass cylinder that leads into the Pundong store in Shanghai.

But there could soon be another store to add to our list of the weirdest and most interesting Apple stores on Earth, with plans of a huge new store on the Third Street Promenade in Santa Monica that features a breathtaking glass roof.

At the Santa Monica Planning Commission later today, Apple is expected to propose an impressive new retail store based on the Third Street Promenade in Santa Monica, California. The plan is for an 8,084 square foot building in the place of an existing three-story Borders Bookstore, according to MacRumors:

The applicant is listed as “Howard Robinson” and the property owner as ASB/Blatteis Promenade Holdings, LLC, but one look at the renderings (above and below), and it seems clear that this is an Apple Retail store project.

The proposal is for a one-story, 34-foot high commercial building with an “expansive floor-to-ceiling height accentuated by a transparent glass ceiling.” The front will be entirely glass that will project from stone paneled side walls. A 5,210 sq foot basement will also be included.

In addition to the store, “the applicant” is also planning to introduce a new transportation system for employees to travel to and from the store using “alternative modes of transport.” Full-time employees will reportedly be offered a $100 monthly transit subsidy and a $20 per month bicycle reimbursement subsidy — as well as bicycle parking in the basement level.

Unfortunately, this won’t be one of the 30 stores Apple intends to open before September 30, 2011, but we’re very much looking forward to it.

  • imajoebob

    Maybe this is a large scale test in their development of scratch- and smudge-proof glass for the iPhone/iPad?

  • GooneyGooGoo

    Good, I hope birds sh!t all over it.

  • lals999
  • lelh98
  • Chuck Ivy

    Have they really outgrown the Apple Store they’ve already got on the 3rd Street Promenade? I guess it wouldn’t really be about showing more product, so much as letting more people in the door at once…

  • JessicaSarah902049

    I just p a i d $21.87 for an i P a d 2-64GB and my boyfriend loves his Panasonîc Lumîx GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS.I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $657 which only cost me $62.81 to buy.
    Here is the website we use to get it all from,

    NOW 100% WORKING

  • lsla40
  • Cold_dead_fingers

    FINALLY, APPLE BUILDS AN ICONIC APPLE STORE IN CALIFORNIA!!!!!!!!! Shit, Apple, you’re only BASED in California!!!

  • nthnm

    This would be an amazing store with all that light. I can’t imagine this being that great for “selling” people on Apple devices great screens though.

  • Figurative

    Seems like most Apple Stores have been outgrown.  All the stores in my area are always jam packed and too crowded.

  • BornNsantamonica

    I hope they combine this with an Apple Sunglasses store.

  • Derryl Carter

    Update: as of today they’ve posted “Coming Soon” posters for a *Fossil* store at this construction site… clever bit of misinformation, although I’m not sure why it’s necessary?

    Update #2: There is actually a jobs posting for this Fossil store on Craigslist, so either the Apple Store project got scrapped, or they’re running a strange and complex misinformation campaign. http://losangeles.craigslist.o