Recent Mac Sales Reveal Astounding Growth, and Asia is to Blame [Report]


Shanghai Pudong Apple store •
Shanghai Pudong Apple store •

Mac sales continue on a steep upward trend, with Needham analyst Charlie Wolf weighing in on Apple’s Mac sales for June of 2011. As Wolf notes, the Mac saw its 21st consecutive quarter in which shipment growth for the Mac surpassed that of the entire PC market.

Overall, the Mac saw an astounding 14.6% growth in worldwide shipments, while the PC market saw a minimal growth rate of 2.7%. The reason for the Mac’s continued spike in growth? Asia.

As AllThingsD notes, the home and business sectors of the Asian market are responsible for Apple’s exponential growth in Mac sales, accounting for 67.6% in shipment growth. This is mainly due to a huge demand for Apple products in China.

Charlie Wolf:

“The growth of Apple’s sales in China represents a perfect storm between an iconic brand and a rapidly growing middle class that’s more brand conscious than consumers in virtually every other region of the globe.”

China is responsible for 55.2% of year-over-year growth in worldwide Mac shipments, and there’s been no signs of sales slowing down anytime soon.

Apple is very aware of its influence in the Asia Pacific, and Apple COO Tim Cook recently made the comment that, “[It] has been a substantial opportunity for Apple, and I firmly believe that we’re just scratching the surface right now. I think there is incredible opportunity for Apple there.”

Dozens of fake Apple stores were recently uncovered and consequently shut down by authorities in China. China has always had a vibrant grey market for Apple products. The demand for a larger Apple presence is definitely wanted in China, and we’re sure that Apple is doing everything it can to fill the need.

John Paczkowski of AllThingsD said it best: “There’s really no other way to say this: The Mac is kicking ass.”