Apple to Launch ‘iTunes Replay’ With Movie Streaming In Coming Weeks [Report]



Apple is getting set to launch a brand new service that will compliment iCloud called iTunes Replay. The service will allow users to re-download and possibly stream movies they have previously purchased through iTunes, and could go public within the coming weeks.

AppAdvice says that they are able to “confirm independently” the information given by their source regarding the new service, which is known as iTunes Replay internally and is expected to launch under the same name:

In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased content. As Apple secures the remaining rights, TV Shows as well as Movies in iTunes will be given little arrow indicating whether they’re “iTunes Replay eligible”, that is, available to be downloaded subsequent times. Note that some content will unfortunately only be available to download five times and we don’t know how streaming will count towards that limit.

The service will allow users to access movies they’ve purchased since January 1 2009, which they will be able to stream to their Apple TV, and “probably” their iOS devices as well. The changes are currently being “pushed to Apple’s servers at the moment,” and we should therefore expect the service to go live in the coming weeks.

AppAdvice notes that music may also be incorporated under the iTunes Replay name, separating the service from iCloud to make them two different products that are easier to market.

Apple already added the ability to stream TV shows you’ve purchased to your Apple TV earlier this week, and to me, iTunes Replay sounds like it’s very much the same thing, but for your movies. Will Apple’s recent feature for re-downloading our previously purchased content just be separated from iCloud and renamed iTunes Replay?

  • Friends of Mac

    My biggest complaint about ATV has never been the interface, the cost, or even the form factor. It’s always been that is isn’t a DV-R. This looks to be the next best thing. As more solid details emerge about this service it might convince me to actually buy a couple of these devices.


  • Don Pope

    “a brand new service that will compliment iCloud”

    So, a whole new service to say nice things about another service?

    (I think the word you were looking for is “complement”)

  • Kyler Jackson

    It’s Apple, I would totally expect them to create a new service just to say nice things about their other service.

  • Kyler Jackson

    It’s Apple, I would totally expect them to create a new service just to say nice things about their other service.

  • MarvihHarper

    I just paid $22.87 for an iPad 2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $657 which only cost me $62.81 to buy. Here is the website we use to get it all from,


    I hope that the rumors are true, except for people possibly limited to 5 downloads for some movies (Thanks, Studios! *face palm*).
    I wonder what the rumored Apple-branded flat screen TVs (slated for a possible Q1 or Q2 2012 launch) will/would bring to the table different than what’s on the current market and to give it that Apple uniqueness.  So far, I have only read that it may incorporate virtual surround sound and thus removing the need for wires to festoon the familyroom or a soundbar.  Also likely: only one cable connection needed.