With all the hubbub surrounding the release of the iPhone (can you believe it’s been more than a month already?), Apple’s introduction of miniature Apple Stores inside of Best Buys kind of flew under the radar. Which is kind of odd, because the Best Buy mini-stores represent Apple’s resurgence more than almost anything else that’s happened in Steve Jobs’s tenure.
After all, in the 1990s, Best Buy did such a terrible job selling Macs that Apple pulled is products out of the entire chain, focusing on CompUSA and Internet sales. Now, almost 10 years later, Apple returns on its own terms.
I checked out the Apple mini-store in the Best Buy in Santa Rosa, California on Saturday night, where I took a couple of photos. It’s an interesting set-up, all-in-all. Very consumer-focused, which makes sense, but I was surprised that Apple isn’t selling any Mac Pros at Best Buy at all. It’s MacBooks (and Pros), iMacs, and nothing else. The entire display centers on computers — not on iPods, let alone iPhones, which aren’t stocked at Best Buy at all. A very interesting positioning all around — given that it’s the iPod and its accessories that brought Apple back into most retail stores.
Macs star, and it’s about time. Click through the jump for another image from the store.