To advertise it’s recycling chops, a Canadian home improvement company has cleverly recycled a giant Apple billboard in Montréal.
Canada’s version of Home Depot, Rona, hung a banner underneath an Apple billboard with a line of multicolored iPods dripping colored paint.
Rona’s banner shows the paint being collected in paint buckets. The clever mashup advertises the company’s paint recycling program.
“Nous recuperons les restes de peinture,” the tagline says, which translates to: “We collect leftover paint”
Link to Cyberpresse report in French.