The iPad is becoming the perfect evening companion. Usage of Apple’s tablet peaks between 8pm and bedtime, with the PC relegated to the bleary-eyed early morning and mid-morning, new research finds.
Tablet users follow a very distinct pattern, according to one website’s review of data from the Bit.ly link-shortening service. “Usage dips after breakfast, remains low during traditional working hours and does not peak until later in the evening,” writes ReadWriteWeb.
Weekends are another time when the iPad dominates gadgets, particularly between 8 am and 3 pm. “No other device sees a heavy increase of use during the weekends, showing that the iPad is used as an entertainment device and differs from both smartphones and browsers,” the report adds.
If the iPad is the comfy couch of computing, the PC and smartphone are essentially the alarm clock and water cooler for the working day. The smartphone is usually checked in early morning to check headlines in the morning, while PC usage spikes when we arrive at work.
The findings match my own habit of using the PC during the work day. Once work is finished, I grad the iPad, like slipping into a comfy pair of slippers. The iPad is for evenings. Apple is free to use that phrase in their next tablet commercial.
How does your iPad use stack up?