The Infinite Loop Is An iPad Dock Even Jonny Ive Could Love



This squiggle of silicon caulk might look like the laziest Kickstarter project ever, but it’s actually deceptively clever. Meet the Infinite Loop. Not only is it a great name, but it’s an iPad and iPhone stand that can easily be reshaped into any form that might be called for.

My good friend Biggs says notes that the Infinite Loop is like a Gorilla Pod without the little balls. Either way, we think this is adorable right down to the way it rolls up into a little whorl of vanilla taffy when not being used.

As the Infinite Loop guys themselves smartly note, the more versatile something is, the simpler the form ends up being. Wisdom worth of Ive.

The iPad version of the Infinite Loop will cost you a pledge of $35, while the Mini Loop for iPhone only goes for $19.99. $75 gets you both in black.

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6 responses to “The Infinite Loop Is An iPad Dock Even Jonny Ive Could Love”

  1. opfan13 says:

    Nice idea, obvious tie-in to Apple’s HQ, and great logo.  Well done!

  2. bd7349 says:

    Wow, that looks great! His presentation was also very Apple-like, which I like. 

  3. Chris Brunner says:

    I love my BookArc for iPad! I removed the rubber liner and it works perfectly with aftermarket protection skins.


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