Media Survey: Apple Oriented Businesses Have Bright Outlook



The near-term economic horizon appears to be surprisingly bright in the Apple/Mac universe, according to a survey released Tuesday by MacTech Magazine.

Despite recent dismal numbers from many sectors of the economy, 90% of respondents in “the Apple market ecosystem” polled by surveyors from MacTech believe 2009 will be “almost as good as or better than 2008”; 62.8% reported feeling good or great when asked about the Apple/Mac segment.

“The MacTech team decided to survey those in the market after seeing two significant trends starkly contrasting the general U.S. economic news,” said Neil Ticktin, Editor-in-Chief/Publisher, MacTech Magazine. “It’s been easy to get wrapped up in the bad news of the U.S. economy, but the reality is that for the Mac and Apple markets, things are strong and expected to get stronger.”

MacTech’s own advertising results and forecasts appear to support Ticktin’s optimism, with the magazine seeing a 13% increase in ad revenues 1Q09 over 1Q08.

A news editor from another well-known technology-focused magazine told Cult of Mac Tuesday, “after an abysmal holiday season, ad sales for the June issue look to be the best EVER!” MacTech’s Ticktin added “our staff has heard from many MacTech advertisers how well they are doing despite the economy.”

The sunny outlook from Apple-land certainly contrasts with anecdotal sentiment Cult of Mac gathered Tuesday night at an AdTech after-party in San Francisco, where several attendees reported a very down-beat vibe from the bellwether digital advertising conference.

Yahoo also reported Tuesday plans to cut 5% of its workforce in the wake of a nearly 80% drop in profits in the first quarter of 2009, and media guru Shelley Palmer said at the post-AdTech gathering in San Francisco he gives the economy 10 months to show its hand as far worse than anyone believes it is today.


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